Modnoe belyo

Information center in the world of lingerie

The magazine “Modnoe belyo” (“fashionable lingerie”) - is a specialized edition for professionals of underwear industry, that won popularity among experts in the sphere of lingerie, first of all thanks to knowledge of the market and firms working in this branch of light industry. Besides the commercial information a selection of branch news are published in the magazine, analytical and thematic articles, statistics, review of the market, and also actual information about new technologies, materials, accessories, etc. It is published since 2002.

Distribution of magazine:

• Courier delivery across Moscow and St.-Petersburg to heads of the enterprises, wholesale companies and shops;
• at the international specialized exhibitions in Russia, the countries of CIS and Baltic, Western Europe;
• by post dispatch on a database;
• through representatives of the magazine in Russia, Lithuania, Estonia, Latvia, Uzbekistan, Kazakhstan, Ukraine and Belarus;
• through distributors of a printed materials in all large cities of Russia;
• through a trading network of advertisers of magazine;
• the magazine is presented on salons of lingerie in Lyons, Paris, Düsseldorf, Kiev, Alma-Ata, Moscow, St.-Petersburg, Ekaterinburg, Nizhni Novgorod, Krasnodar.
• subscription through the incorporated catalogue " Press of Russia " (green), an index 12911.

How to get the magazine?

Where to buy the magazine?

It’s possible to buy the magazine in editor’s office or through the web-site www.modnoe.ru

How to subscribe for the magazine?

The subscription is carried out through the incorporated catalogue "Press of Russia" (green), subscription index 12911.

“Modnoe belyo” (“Fashionable lingerie”)

Certificate of registration PI № 77-17065
Publishing house «Kasatkina gora»
Tel.  +7(495) 502-6361
127083 Russia, Moscow, ul. 8 Marta, 10-1

Circulation:  7 000 copies  Volume: 160+4-224+4 pages  Format: 210x290mm  Periodicity: Once in a two month.

The magazine “Modnoe belyo” (“fashionable lingerie”) - is a specialized edition for professionals of underwear industry, that won popularity among experts in the sphere of lingerie, first of all thanks to knowledge of the market, a full database of the firms working in this branch of light industry. Besides the commercial information a selection of branch news are published in the magazine, analytical and thematic articles, statistics, review of the market, and also actual information about new technologies, materials, accessories, etc. It is published since 2002.

The magazine is presented: at the international specialized exhibitions of lingerie in Europe and Asia.

Dissemination: dispatch among manufacturers, wholesale companies and enterprises of retail trade in Russia, the CIS and Baltic countries, on a subscription through the catalogue "Press of Russia” (index 12911).

Constant headings of the magazine «MODNOE BELYO» (“fashionable lingerie”):

<>Fashionable tendencies    <>News    <>Scale    <>Territory of the law     <>Consulting  

        <>Events  <>Exhibitions  <>Baby-fashion   <>Catalogue   <>From a tray to a boutique

PRICE-LIST on 2012 y.

Discounts are given for quantity and volume of publications.
(Including VAT)

Schedule of an output on 2012y

Technical requirements to the make-up page:
Kind of carriers: CD-ROM
Formats of files: Adobe Illustrator 8, Quark XPxpress, Tiff
The necessary resolution: not less than 300 dpi CMYK

 E-mail: modnoe@list.ru

Joint-Stock Company "Publishing House “Kasatkina Gora" was founded in 2004, but publishing was conducted by founders since 2002. The idea of creation of the publishing house hasn’t appeared casually. From the end of 1990th years Russian lingerie market began to develop promptly. The quantity of shopping centers and specialized shops of underwear and beachwear grew. First lingerie editions appeared. Certainly, at first it was difficult to name them professionals, but they learned and advanced together with Russian market. We have joined this project too, learned how to speak about lingerie, to write about it, to understand processes occurring in the given sector of light industry. And today, we can present this professional edition for experts of the underwear industry "Modnoe belyo (fashionable lingerie)".

There was also a question on "lingerie" illiteracy of our compatriots. The situation in the Russian market has radically changed during last years: absence of offer was replaced by its overabundance. The consumer has become puzzled before variety of assortment. Time to educate him come. The idea of creation of retail magazine about lingerie was born. The similar edition doesn’t exist in Russia. So in 2004 appeared first number of retail magazine "Modnoe Belyo (fashionable lingerie)”, renamed afterwards in "Bell'e club".