«Bell’e club» is a magazine for a wide reader's audience, first of all for women, about everything touching beauty. A beauty surrounds us everywhere. Some times we don’t notice it, "to not pass by" is called to help our magazine.
It’s possible to find articles about fashion trends and materials, about health, beauty, art and traveling, interesting stories about well-known people, psychological advices in each number of the magazine. And, certainly, about fashionable underwear, beachwear and hosieries, night and home wear. Besides addresses of shops of lingerie and hosieries are published in each number.
In the name of the magazine "Bell’e club" is reflected the essence of it - “Belle” in French means "beautiful", and also "Bell'e" means “lingerie” in Russian, therefore about 50 % of magazine is devoted to underwear subjects.
The similar retail edition does not exist in Russia.
The magazine is published since 2004.
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Format
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Size(mm)
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Стоимость ($)
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1 - st cover
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165х220
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5 000
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2 – nd cover
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165х220
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4 000
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3 – d cover
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165х220
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3 500
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4 – th cover
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165х220
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4 500
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Facing pages
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330х220
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4 000
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1/1 page
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165х220
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2 500
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1/2 of page
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82,5х220, 165х110
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1 350
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1/3 of page
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55х220, 165х73
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950
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1/4 of page
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82,5х110
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650
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1 page
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Article as advertising
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1 000
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1 page
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Photo session(3-6 pages)
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600
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Classifieds
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1/9 of page
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55х73
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175
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Joint-Stock Company "Publishing House “Kasatkina Gora" was founded in 2004, but publishing was conducted by founders since 2002. The idea of creation of the publishing house hasn’t appeared casually. From the end of 1990th years Russian lingerie market began to develop promptly. The quantity of shopping centers and specialized shops of underwear and beachwear grew. First lingerie editions appeared. Certainly, at first it was difficult to name them professionals, but they learned and advanced together with Russian market. We have joined this project too, learned how to speak about lingerie, to write about it, to understand processes occurring in the given sector of light industry. And today, we can present this professional edition for experts of the underwear industry "Modnoe belyo (fashionable lingerie)".
There was also a question on "lingerie" illiteracy of our compatriots. The situation in the Russian market has radically changed during last years: absence of offer was replaced by its overabundance. The consumer has become puzzled before variety of assortment. Time to educate him come. The idea of creation of retail magazine about lingerie was born. The similar edition doesn’t exist in Russia. So in 2004 appeared first number of retail magazine "Modnoe Belyo (fashionable lingerie)”, renamed afterwards in "Bell'e club".
| Publisher | Victor Chirikov | modnoe@list.ru |
| Editor-in-chief | Olga Zapolskaya | zap-olga@yandex.ru |
| Subeditor | Anastasia Sveshnikova | nuch-nori@yandex.ru |
| Design director | Natalia Simonova | tg_modnoe@list.ru |
| Scanning and color correction | Michael Stetukhin | tg_modnoe@list.ru |
| Аdvertising department | modnoe@list.ru | |
| Advertising sales director | Nuria Sagatova | |
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Address of editor’s office:
Russia, 127083, Moscow, ul. 8 Marta, 10, str.1
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Tel.: +7 (495) 502-6361
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