Bell’e club

For those who loves

«Bell’e club» is a magazine for a wide reader's audience, first of all for women, about everything touching beauty. A beauty surrounds us everywhere. Some times we don’t notice it, "to not pass by" is called to help our magazine.

It’s possible to find articles about fashion trends and materials, about health, beauty, art and traveling, interesting stories about well-known people, psychological advices in each number of the magazine. And, certainly, about fashionable underwear, beachwear and hosieries, night and home wear. Besides addresses of shops of lingerie and hosieries are published in each number.

In the name of the magazine "Bell’e club" is reflected the essence of it  - “Belle” in French means "beautiful", and also "Bell'e" means “lingerie” in Russian, therefore about 50 % of magazine is devoted to underwear subjects.

The similar retail edition does not exist in Russia.

The magazine is published since 2004.

 

Distribution of the magazine:

•  retail chains (Russia)
•  exhibitions, salons
•  internet
•  beauty salons
•  wedding shops
•  night clubs

PRICE-LIST

Pricing for accommodation of advertising (including V.A.T)
Format
Size(mm)
Стоимость ($)
1 - st cover
165х220
5 000
2 – nd cover
165х220
4 000
3 – d cover
165х220
3 500
4 – th cover
165х220
4 500
Facing pages
330х220
4 000
1/1 page
165х220
2 500
1/2  of page
82,5х220, 165х110
1 350
1/3 of page
55х220, 165х73
950
1/4 of page
82,5х110
650
1 page
Article as advertising
1 000
1 page
Photo session(3-6 pages)
600
Classifieds
1/9 of page
55х73
175

Technical requirements to the make-up page:

  • Formats of files: Adobe Illustrator 8, Quark XPxpress, Tiff
  • The necessary resolution: not less than 300 dpi CMYK
  • All printing types should be converted in curved lines
  • Occurrence of color printed list of layout sheet (proof, cromalin)
  • Sizes of layout sheet 1/1: 165х220 мм + 3-5 mm for trimming

Joint-Stock Company "Publishing House “Kasatkina Gora" was founded in 2004, but publishing was conducted by founders since 2002. The idea of creation of the publishing house hasn’t appeared casually. From the end of 1990th years Russian lingerie market began to develop promptly. The quantity of shopping centers and specialized shops of underwear and beachwear grew. First lingerie editions appeared. Certainly, at first it was difficult to name them professionals, but they learned and advanced together with Russian market. We have joined this project too, learned how to speak about lingerie, to write about it, to understand processes occurring in the given sector of light industry. And today, we can present this professional edition for experts of the underwear industry "Modnoe belyo (fashionable lingerie)".

There was also a question on "lingerie" illiteracy of our compatriots. The situation in the Russian market has radically changed during last years: absence of offer was replaced by its overabundance. The consumer has become puzzled before variety of assortment. Time to educate him come. The idea of creation of retail magazine about lingerie was born. The similar edition doesn’t exist in Russia. So in 2004 appeared first number of retail magazine "Modnoe Belyo (fashionable lingerie)”, renamed afterwards in "Bell'e club".

Publisher Victor Chirikov modnoe@list.ru
Editor-in-chief Olga Zapolskaya zap-olga@yandex.ru
Subeditor Anastasia Sveshnikova nuch-nori@yandex.ru
Design director Natalia Simonova tg_modnoe@list.ru
Scanning and color correction Michael Stetukhin tg_modnoe@list.ru
Аdvertising department   modnoe@list.ru
Advertising sales director Nuria Sagatova

belle-club@vs.ru

Address of editor’s office:
Russia, 127083, Moscow, ul. 8 Marta, 10, str.1
Tel.: +7 (495) 502-6361